MOJO MOTORWERKS Branding Identity System

MOJO MOTORWERKS was started by brothers Moe and Joe as a grassroots motorsport racing team and needed a brand identity to stand out from the other teams. The spirit and passion of both drivers was exemplified through the use of the aggressive red, the M and J initials within the logo and the dual racing stripes found on every race item. These elements when combined create a strong brand that is easily identifiable from pit row all the way to the winner’s circle.